


Founded in 1994, Nrups Consultants LLP is a boutique family office and multi-family office based in Ahmedabad, led by its Chairman and Founder, Nrupesh Shah.
We consultancy families, promoters, and institutions with a singular focus: protecting capital and enabling it to compound sustainably through disciplined, research-led decision-making.
Nrups have done consulting for over US $500Mn million (₹5,000+ crore) . Our long-term performance has consistently outperformed in the top decile when benchmarked against other advisors reflecting process-driven execution rather than dependence on market cycles.
Our values are not statements on paper — they guide every decision we make and every client relationship we build. From capital preservation to long-term capital appreciation, our approach is grounded in integrity, accountability, and an unwavering commitment to act in our clients’ best interest; they shape how we think, advise, and partner across market cycles.
Clear advice, ethical decisions, and fully aligned incentives — always.
Protecting capital and delivering sustainable, long-term outcomes.

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Nrups Consultants LLP was founded in 1994. Having seen multiple cycles of debt and equity markets, we have a focus on generating long-term risk adjusted returns through our investments in multiple asset classes.